Numerous people from all over the world own devices that require the installation of certain apps to bring enhanced usability and new features, so there is no wonder that apps were very successful in 2015.
Of course, smartphones, tablets or smartwatches owners were very interested in buying a series of apps. And when it comes to buying apps, Apple device owners were without a doubt the champions. Apple users have actually managed to spend no less than $20 billion in the App Store throughout 2015.
As imagined, most apps and in-app purchases were made in the App Store during the holiday season. According to Apple’s newly released statistics, this accounted for no less than $1.1 billion in sales.
New Year’s Day seems to have been the biggest day when it comes to sales for the App Store, although many might have expected to see Christmas Day as the best moment for purchases.
Reportedly, about $144 million were spent in the 24-hour period.
This means that the 2015 New Year’s Day actually was the biggest day in the history of the App Store.
Well, Apple’s senior vice president revealed that the App Store sales were actually double in 2015, compared to 2013.
The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” Philip Schiller said.
Schiller went on to show his appreciation for developers. After all, the success of apps is influenced by the interest and work that developers put in their creation.
We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016,” he stated.
Apple users and fans are also waiting to discover what the famous company will be releasing in terms of apps this year.
Of course, the popularity of apps and the number of Apple devices users have also increased. When it comes to the highest grossing apps of the year, Clash of Clans game or apps for services such as Netflix and Hulu definitely got the first spots on top.
Apple also revealed that the app categories that were most popular in 2015 were Games, Social Networking and Entertainment apps.
The release of these sale figures once again confirm the fact that the App Store has been an important selling point for Apple. Moreover, this has become an important area of revenue for the tech giant. Apple needs to find successful dimensions in its business, the popular company dealing at the moment with rumors that the sales of the iPhone have started to decline.
The iPhone is without a doubt the most successful Apple product and the most important source of profits for the company. Recently, it has been claimed that the sales of the iPhone will decline in 2016, most likely because of the saturation of the market and the waiting for the release of the iPhone 7.
Apps were very successful in 2015
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